Bucherer, the illustrious Swiss purveyor of fine watches and jewellery, has established their first store in Northern Europe in the Illum department store on Copenhagen’s main shopping street, Strøget.

Offering no less than 650 square metres of ultra-modern and well-appointed floor space, the store features such luxury watch brands as Rolex, Carl F. Bucherer, Baume & Mercier, Cartier, Chopard, Gucci, IWC, Jaeger-LeCoultre, Vacheron Constantin, Longines, Montblanc, Nomos and Omega as well as exclusive jewellery from Bucherer Fine Jewelry, Georg Jensen, Messika, Mikimoto, Ole Lynggaard and Pomellato.

Among its collections, Bucherer offers one of the largest selections of Rolex models in any single store in the world.

Naturally, rare natural fancy coloured diamonds, unique gemstones and highly coveted pearls are also part of the range.

In addition to the Bucherer store in Copenhagen, the brand also has more than 25 other exclusive stores in Europe, including the world’s largest watch and jewellery store in Paris.


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